Our Principles are very much lika DNA, they contain all the information that has made this company unique and thriving. Yet times change, and our knowledge expands. So we have decided to use CRISPR technology to update our company's Principles, it works just like CRISPR in DNA. In a meritocratic way people who contribute the most, are most valued by their peers and can decide to introduce a change into the code on which we run.
Better... if you are a client, you can contribute too.